Venue: Hotel Nadmorski, Gdynia, ul. Ejsmonda 2
| 8:30 - 9:30 | | Registration
|
| 9:15 - 9:30 | |
Opening the Panel by the Mayor of Gdynia Wojciech Szczurek,
PhD
Welcoming address by Ms Anna Somorowska, Panel Leader
|
Block 1. Virtual Tourism
Travelling
without Borders
|
| 9:30 - 9:45 | |
Urban Games - a new trend in marketing of cities and their
attractions (Poznań, Łódź, Warsaw)
Szymon Dąbrowski - przygoda.edu.pl
|
| 09:45 - 10:00 | |
Computer games and simulations in territorial marketing - case study for
Polish cities
|
| 10:00 - 10:15 | |
Territorial marketing on big and small screens - why and when to invest
in brand placement and the city as a TV product (HBO)
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Block 2. Information Barriers in Territorial Marketing . How to Overcome
Them?
|
| 10:15 - 10:35 | |
Trends and Tendencies in Leisure Industry - Is it possible to foresee
the Future?
Julio Aramberri - USA, Drexel University of Philadelphia
|
| 10:35 - 10:50 | |
Innovations in the development of European tourism
Nevenka Čavlek, University of Zagreb, Croatia
|
| 10:50 - 11:05 | |
How to study, trace and analyse changes in lifestyle - new methods and
research products in territorial marketing
Elżbieta Marciniak, Head of FMCG Research Department of PBS DGA
|
| 11:05 - 11:20 | |
Images of attractions and destinations - how to measure and control the
perception of Territorial Brands? Brand Map, Pin Point analysis.
Synovate Polska
|
| 11:20 - 11:35 | |
Identify weaknesses of your offer and products, improve their quality .
mystery check and other quality control tools
Rainer Blancke, holding AVS, IRS Consult Germany
|
| 11:35 - 11:50 | |
A profile of a contemporary European in the light of research and analyses
Discovery Networks CE
|
| 11:50 - 12:15 | |
Coffee break
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Block 3. Innovations in Leisure Industry - Smart Tourism Conquers the
Market
|
| 12:15 - 12:30 | |
Tourist cards and package tourist offers catalogues - the future of city
tourism integrated product marketing - case study
Wojciech Kreft, CEO of PROT
|
| 12:30 - 12:45 | |
Smart tourist guides - survey of trends (GPS-, mp3-, mp4-based guides)
Wojciech Młotkowski - PPWK, Navigo Chopintour
|
| 12:45 - 13:00 | |
Readable city: innovative marking and integrated municipal information
systems - case study
Hubert Gonera Landbrand Sc.
|
| 13:00 - 13:20 | |
Innovations in special offers on the territorial marketing market - analysis
of the latest case studies from Poland and Europe
Grzegorz Kiszluk and Adam Mikołajczyk "Brief" and Brief for Poland
|
| 13:20 - 13:50 | |
Questions and discussion, Part 1
|
| 13:50 - 14:10 | |
Short coffee break
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Block 4. Social and Civilisation Barriers - Some Important Case Studies
|
| 14:10 - 14:30 | |
Forgotten the language? Don't forget the translator - contemporary
translators, speech synthesisers and universal languages: practical
application (including: How to mark attractions clearly? How to help people
with poor or bad eyesight? How to translate www sites? How to prepare
tourist information service?)
IVO Software Sp. z o.o. PPNT Gdynia
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| 14:30 - 14:50 | |
Cultural and social barriers and stereotypes - projects including sports and
cultural events, and unique architecture overcoming social and cultural
barriers in territorial marketing.
Prof. Krzysztof Podemski, UAM
|
| 14:50 - 15:30 | |
Questions and discussion, Part 2
|
| 15:30 - 15:45 | |
Summing up by the Panel's Leader Anna Somorowska
|
| 16:00 - | |
Formal dinner closing the Forum hosted by the Mayor of Gdynia
|
These days travelling has become not only an element of leisure but of a
career, education and fulfilling personal aspirations as well. People
visiting a European city, apart from sightseeing and cultural
attractions, look for space for active leisure, go to spas and beauty
parlours. Activity holiday in a city? Or perhaps a spa in Silesia or a
prestigious congress in Masuria? Now it is possible. Present-day tourism
overcomes all the former barriers and stereotypes. Analysing trends in
lifestyle, monitoring changes in the images of towns, cities and tourist
regions are a sine qua non of the survival on the market, a basis for
building up and managing the competitive product.